Hmmm...So What's This All About?

The whole integral drive is about getting past partial responses to the challenges of life, acknowledging that that various tools/schools of thought at work in a given area of human endeavor all have some important piece of the puzzle, no one of which is the complete answer. As of this writing, people are working on ways to bring together the pieces of the puzzle in business, medicine, psychology, spirituality, ecology, government, etc.

This blog is an attempt to do the same regarding marketing. Can we serve the needs of customers better, can we be more effective and efficient, can we get more out of the effort for everyone if we take a more integral approach? The intuition of your humble host is a firm "yes."

This will only work if you join in. Bring it!